Business Strategy

Join me for Everything Starts With A Conversation,  a live workshop and networking event in one!  At $20 it is a steal! If you missed the last event do not miss this one.

First in the Workshop Safari Series with Michel Neray
Thursday, September 23, 2010 at Gossips Restaurant on the CNE Grounds, Toronto, Ontario  6:00-9:00 pm EST

Click here to register for Everything Starts With A Conversation, the first workshop in the Workshop Safari Series hosted by Michel Neray. I gain insight every time I hear Michel speak.

This event is not to be missed! Once you hear Michel’s message during this first workshop, I bet you will want to move ahead and go on a safari of your own to discover your Essential Message.

If you have been at networking events with me, Cheryl Scoffield, Follow Up Specialist, over the past year, you have probably seen my new fold out business card, my EM card. You may also have heard me speak about Michel Neray of The Essential Message, my Business Coach for the past 3 years through his Bull Pen program. Over that time, Michel has been instrumental is helping me clarify my marketing message into something that is powerful and authentic to me.

My Essential Message business card, is an amazing thing. It attracts prospects like crazy! To me, that is something VERY valuable. Are you interested in discovering how you can have this clarity in your business? 

Everything Starts With A Conversation, is the first workshop in the Workshop Safari Series. After this workshop, travel with Michel on a Workshop Safari Series. A guided trek through the four stages of the Essential Message process to discover your core differentiation — what authentically sets you apart from everyone else in your field — and learn how to communicate it in a clear, compelling way. 

The next sessions in the Workshop Safari Series are Half Day Workshops  - 
1 pm – 5  pm at $297 each USD, if you purchase before Sept 28;

What Drives You Crazy Makes You Great!           - -         October   5
Sales Telepathy                                               - -          October 12
Ditch Your Pitch!                                               – -       October 19

Purchase the whole series before Sept 28, for $694 USD . That’s FOUR sessions for the price of THREE!

Michel Neray helps clients double, triple or even quadruple marketing and sales results. How? First he works with them to discover their strongest differentiation in the market, and then he helps them communicate it in the most compelling way.

You will gain practical tools and tactics to help you attract more of the right clients, close more sales, and seriously grow your business or improve your job prospects. And even more importantly, Michel wants to help you discover that part of you that is absolutely brilliant; that part of you that makes you so great at what you do; that part of you that is alive and aligned with your core purpose and greatest strengths

Join me, Cheryl Scoffield, Follow Up Specialist, for Everything Starts With A Conversation, the first workshop in the Workshop Safari Series hosted by Michel Neray of The Essential Message. At $20 it is a steal!

Click hereto register for this live workshop hosted by Michel Neray.
Thursday, September 23, 2010 at Gossips Restaurant on the CNE Grounds, Toronto, Ontario  6:00-9:00 pm EST

Happy Trails!

PS Once you have attracted clients like crazy, you will need to Follow Up. Learn how at Set The Stage for Follow Up.  Business training in Oakville, Ontario, with me, Cheryl Scoffield, Follow Up Specialist. Fall dates are September 13 and November 22. Get the details and hear what others have to say about this training.

Get your business in front of more prospects and increase sales. Learn how to network proactively with the specific intent of setting the stage for sales follow up. 

Cheryl Scoffield chosen as a trainer for  Enterprise Toronto, in Toronto, Ontario.

Did you know that 80% of sales are are won on the fifth to twelfth contact – yet 48% of all business managers never follow up with prospects beyond the first contact conversation? If you want to engage the people you meet networking at trade shows and association meetings in conversation after the event, you need to listen first.

Cheryl’s presentation on Sales Follow Up -  How To Maximize Your Networking - Follow Up More Effectively, gives you a sharp pair of ears backed up with the specific intent to follow up. 

October 26, 2010

Location: Etobicoke Civic Centre located at 399 The West Mall, Etobicoke, Ontario

Time:   10 am – 12 noon, No fee but registration is required.

November 23, 2010

Location: Scarborough Civic Centre, 150 Borough Drive, Scarborough, Ontario

Time:   10 am – 12 noon, No fee but registration is required.

Cheryl Scoffield educates businesses, associations and organizations on how to using proactive networking techniques with the specific intention of setting the stage for follow up. 

Follow Up Training is also available in Oakville on Monday nights.
Book Follow Up Training for yourself or have this training come to your organization.

80% of sales are won on the fifth to twelfth contact – yet 48% of all business managers never follow up beyond the first contact.

Learn how to grow sales by building relationships and making connections with Cheryl Scoffield, Follow Up Specialist.  Getting started is easy with  Set The Stage For Follow Up - September 13

2.5 hours of hands on, skills based business training in Oakville Ontario. This business training teaches you how to business network with the specific intent of engaging people in conversation, rather than just selling. A straight forward strategy that builds the know you, like you, trust you factor and maximizes your subject matter expertise.

Attending trade shows, monthly association meetings & networking events to get new prospects - costs money. When you take proactive actions to implement a step by step system to make sure every prospect you met goes into your sales funnel, is followed up and sales opportunities are maximized ….  you also maximize your business development investment. It just makes cents.

This sales follow up training is best for: Business Managers, Small or Medium Sized Business Owners, Sales Professionals and Entrepreneurs.

 Register for the next “SET THE STAGE FOR FOLLOW UP“  training  Monday night September 13, 6 – 9 pm in Oakville, Ontario  or have this training come to your office – contact Cheryl at ExecutiveSalesSupport.com.

Learn the 10 Step Follow Up System through 2.5 hours of hands on, skills based training.  $89.00 in Oakville, Ontario.

At the “SET THE STAGE FOR FOLLOW UP”  Training you will discover the 10 step framework and the first 6 steps will be covered in depth. These first 6 follow up steps are critical because they establish your social connection to the people you meet. 

You will learn how to; 

1. Improve you ‘first contact’ conversation
2. Set the stage for future contacts
3. Increase the number of prospects you are in conversation with
4. Develop win win relationship building connections
5. Discover the ‘giving piece’ that pulls you forward from that first contact to the second and beyond

Register for “SET THE STAGE FOR FOLLOW UP”  Training  or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Hear what attendees are saying about this skills based Follow Up Training; 

I met Cheryl Scoffield, the owner of Executive Sales Support, over a year ago and every time we talk business I walk away smarter. Yes, I said smarter! I walk away with usable information that will help my business.

Cheryl Scoffield, Follow Up Specialist, has developed a 10 Step Follow Up System that manages and maximizes your follow up activities. As in the follow up needed after you meet new prospects for your business; return from networking or the follow up needed to turn that stack of business cards on your desk into paying clients. If you need to know what to do next, Cheryl is the person you need to meet.

Why am I telling you this? Honestly, it’s because I have gained valuable knowledge from Cheryl over the past year and I am excited that Cheryl is now offering training sessions where she will share some of her tips and hints.

Kristeen Sopeju Edwards, Gifting Specialist, Business Owner
The Wreath Queen, Oakville, Ontario

Then progress to Automate Your Follow Up Process – Advanced Training on November 8th.
Follow Up Training is specifically designed to give you enough ideas, tips and techniques to empower you to Follow Up to the 5th -12th contact where 80% of sales are WON!

I PERSONALLY GUARANTEE IT.

Do you plan to attend trade shows and networking events as part of your marketing and business development efforts? Here is an opportunity to get in front of more prospects for lead generation and how to increases sales opportunities in your business with follow up.

Now in its 5th year in Toronto Ontario, the Toronto SOHO|SME Expo is becoming the #1 business-to-business conference and trade show program in the Greater Toronto Area.  The SOHO|SME Expo brings together business professionals, executives and entrepreneurs from all over Ontario to learn, connect and celebrate business growth and success.

I just found out the speakers for the Toronto event October 27th, 2010. I plan to attend this event and use follow up to develop the initial contact into relationships that increase sales opportunities in my business.

This year, SOHO is pleased to partner with Power Within and bring you Richard Branson, CEO, The Virgin Group as part of the SOHO|SME program and Jordan Banks, Managing Director from Facebook Canada as one of the featured lunch keynote presentations.

Location: Metro Toronto Convention Centre  South Building, Halls F & G  222 Bremner Blvd.   Toronto, Ontario M5V 3L9

The Ottawa SOHO|SME Expo in Ottawa, Ontario event date is October 29th. This year, SOHO is pleased to partner with Power Within and bring you President Bill Clinton as part of the SOHO|SME program and includes executives from Facebook Canada as one of the featured keynote presentations.

Location: National Arts Centre  53 Elgin Street  Ottawa, ON K1P 5W1

If you plan to attend trade shows and networking events, make sure you have a proactive plan in place to Set The Stage For Follow Up and maximize your attendance investment.

As a Follow Up Specialist and Sales Facilitator, I help Business Managers, Sales Professionals & Entrepreneurs build & grow sales with proactive marketing, follow up & sales support business services that increase sales opportunities. Get organized & start capitalizing on your CRM (Customer Relationship Management software) & your expertise, to engage more prospects in conversation after trade shows and networking events. Start to build the know you, like you, trust you factor.

The programs offered at Executive Sales Support include Follow Up -Discover Your Next Step, Follow Up – Take Action and Follow Up Training - Automate Your Process

See you at the Toronto SOHO|SME Expo   event in October!

Many of you may know, I am a student of Michel Neray, Chief Differentiation Officer of The Essential Message. He has been my business coach for several years and I am part of the Bull Pen Mastermind Group. I am committed to helping you grow and build your business and in that spirit freely share quality resources.   

The next Teleclass –  Everything Starts With A Conversation -  is Wednesday, August 25, 2010,  3:00-4:00 pm EST

Of course, everyone knows that all great sales and marketing focuses on the benefits, right? And the higher level the benefit is, the better. There’s only one problem with that – it’s wrong. This teleclass helps you sidestep the whole confusing thing about features and benefits and instead helps you focus on what truly works: Impact Statements.

If you are a coach, consultant, entrepreneur — or really, anyone who wants to truly engage people in conversation about what you do — then don’t miss this teleclass!

The Early Bird price is only $17.77  – so register before August 18, 2010!

Michel Neray is the founder and Chief Differentiation Officer of The Essential Message. Since 2003, Michel has helped thousands of independent professionals and growing corporations discover and communicate their authentic competitive advantage.

Get your business in front of more prospects and increase sales. Learn how to network proactively with the specific intent of setting the stage for sales follow up. 

Did you know that 80% of sales are are won on the fifth to twelfth contact – yet 48% of all business managers never follow up with prospects beyond the first contact conversation? 

If you want to engage the people you meet at trade shows and association meetings in conversation after the event, you need to Set The Stage For Follow Up.

Cheryl’s presentation on Sales Follow Up -  How To Maximize Your Networking - Follow Up More Effectively, gives you a sharp pair of ears backed up with the specific intent to follow up. 

Enterprise Toronto has chosen Cheryl Scoffield as a trainer for How To Increase Sales With Follow Up, this fall in Toronto, Ontario.

Cheryl Scoffield educates businesses, associations and organizations on how to using proactive networking techniques with the specific intention of setting the stage for follow up. 

Follow Up Training is also available in Oakville on Monday nights.
Book Follow Up Training for yourself or have this training come to your organization.

80% of sales are won on the fifth to twelfth contact – yet 48% of all business managers never follow up beyond the first contact.

You attended the networking meeting- Now What? Do you have a plan in place and implemented, for staying in touch with the new prospects you met at the networking event?    You will, after you attend Set The Stage For Follow Up Training Session.

Attending trade shows, monthly association meetings & networking events to get new prospects - costs money. 
When you take proactive actions to implement a step by step system to make sure every prospect you met goes into your sales funnel, is followed up and sales opportunities are maximized ….  you also maximize your business development investment. It just makes cents.

This sales follow up training is best for: Business Managers, Small or Medium Sized Business Owners, Sales Professionals and Entrepreneurs.

“SET THE STAGE FOR FOLLOW UP”  training is Monday night August 16th, 6 – 9 pm in Oakville, Ontario.

Register for “SET THE STAGE FOR FOLLOW UP”  Training or 

Have this training come to your office – contact Cheryl at ExecutiveSalesSupport.com.

Learn the 10 Step Follow Up System through 2.5 hours of hands on, skills based training.  $89.00 in Oakville, Ontario.

At the “SET THE STAGE FOR FOLLOW UP”  Training you will discover the 10 step framework and the first 6 steps will be covered in depth. These first 6 follow up steps are critical because they establish your social connection to the people you meet. 

You will learn how to; 

1. Improve you ‘first contact’ conversation
2. Set the stage for future contacts
3. Increase the number of prospects you are in conversation with
4. Develop win win relationship building connections
5. Discover the ‘giving piece’ that pulls you forward from that first contact to the second and beyond

Register for “SET THE STAGE FOR FOLLOW UP”  Training  or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Hear what attendees are saying about this skills based Follow Up Training; 

I met Cheryl Scoffield, the owner of Executive Sales Support, over a year ago and every time we talk business I walk away smarter. Yes, I said smarter! I walk away with usable information that will help my business.

Cheryl Scoffield, Follow Up Specialist, has developed a 10 Step Follow Up System that manages and maximizes your follow up activities. As in the follow up needed after you meet new prospects for your business; return from networking or the follow up needed to turn that stack of business cards on your desk into paying clients. If you need to know what to do next, Cheryl is the person you need to meet.

Why am I telling you this? Honestly, it’s because I have gained valuable knowledge from Cheryl over the past year and I am excited that Cheryl is now offering training sessions where she will share some of her tips and hints.

Kristeen Sopeju Edwards, Gifting Specialist, Business Owner
The Wreath Queen, Oakville, Ontario

Have you noticed how fast the summer seems to be going? Hard to believe but, I booked my first fall networking event today. WOW. Things seem to move forward faster everyday.

If you are sales professional, business manager or entrepreneur who attendes events, you know it is a business development investment. Whether it is a trade show or a monthly association meeting, any event you attend is an investment of your resources both time and money.

You invest your time;

• researching various trade shows and evaluating whether the event will attract the right target market for your business
• your time attending

You invest your money;

• trade show registration/booth fees & staff time
• travelling costs

Attending events helps to raise the visibility of your business in the marketplace and generates prospect leads for your business. These leads come in 2 forms,

1. attendees you met and with whom you started a conversation and
2. the atendance list which includes attendees you did not met and with whom you could start a conversation. 

Back at the office, the questions are;

• how do you maximize your attendance investment by following up with the highest number of prospects and driving that traffic into your follow up sales funnel?
• what are the next steps to follow up and
  • continue the conversation with attendees you met?
  • start the conversation with the list of attendees you did not met?

In the past, for trade show follow up marketing, we would mail out sales literature and then try to get prospect on the phone, but follow up methods are changing.

Today, I help my clients utilize the technology they currently have, to build their next follow up steps.

• First, database set up to centralize all of the prospect leads, a CRM Customer Relationship Manager such as ACT, Maximizer or Goldmine.
• Second, set up an email blaster such as  Swiftpage with ACT  to send out emails.
  (Swiftpage can also work without ACT)

The great thing about this newer methods is that we can collect statistics, for example, about delivery. Depending on your follow up next steps, you may also be able to track the additional traffic your follow up drives to your website.

If you are interested in learning more about how to follow up and maximize your trade show or networking event attendance, I offer several options.

2 hour sessions Follow up – Discover Your Next Step  and a session about taking action and implementing the follow up steps in your business Follow Up – Take Action. This session is about database set up, database maintenance and outbound cold calling.

Follow Up Training - Set The Stage For Follow Up and Automate Your Follow Up Process. Attend yourself and bring this business training for your office. You will learn how to build a Follow Up System that maximizes your business development investment and help get you past that 1st contact to the 2nd and beyond to the 5th contact where 80% of sales are made. You will save time, stayed organized and drive more traffic to your business!

Questions? No problem. Contact  Cheryl Scoffield, Follow Up Specialist.

Please join me, Cheryl Scoffield of Executive Sales Support and my business coach Michel Neray for an
Essential Message Workshop –

Revolutionize Your Thinking — and Your Business — Through Private Writing
with author, marketing strategist and Rutgers University instructor Mark Levy

Sign Up For  – Wednesday, July 28, 2010,   3:00-4:00 pm EST     $47.77 US

Although none of us is continually brilliant, we’re all capable of producing bursts of exceptional insight, or what might be called ‘genius moments.’

Genius moments usually come to us as something of a surprise, at those times when our minds force unexpected connections among ideas, or consider a problem from a striking perspective. In the grip of such moments, we become our own experts, our own best counselors.

Wouldn’t it be wonderful, then, of there were a way for us to increase our chances of having such productive moments? There is.

In this teleclass, Mark Levy teaches us how to reliably generate genius moments through the use of a technique called ‘private writing.’

Private writing –- based on the work of some of the world’s greatest educators, scientists, authors, and business people –- is a fast, simple, for-your-eyes-only method of thinking onto paper, which allows you to examine troublesome situations, and fashion solutions, in a way you never thought possible.

You’ll learn:

• how private writing helps you ‘think outside the box’ in your business
• how to hone your critical thinking, change your focus and quiet your internal editor
• how ‘reality tweaking’ and ‘thought starters’ help you solve problems creatively and effectively
• how to have fun with business challenges (yep, really!), and turn them into thrilling projects, hefty money, and joy
• and much, much more!

When you put private writing’s six, easily-learned secrets into practice, you’ll discover that you now have command of a genius-inducing productivity technique that you’ll use the rest of your life. You’ll become the masterful thinker and heavyweight achiever you were meant to be.

Can’t make the live call?
No problem. Like all of our teleclasses, a recording of this session will be sent to you a day or two after the teleclass. Plus, the recording will be added to the Bull Pen Audio Library (along with recordings of teleclasses going back to 2005) as an added value for Bull Pen members!

Sign Up For  – Wednesday, July 28, 2010,   3:00-4:00 pm EST     $47.77 US

facilitated by Essential Message Founder Michel Neray, and hosted by UnleashPR publicist Jennifer Beale

If you are a Business Owner or Entrepreneur – this is for you! Not to be missed!

Everything Starts With A Conversation (including your next sale!)

Networking Event & Mini Workshop 1, June 30, 1:30-4 pm

$40 at the door, FREE online registration  Click here to register for this workshop
Toronto location — watch your inbox after you register!

In this workshop, you’ll discover how easy it is to engage people in conversations around the work you do – whether you’re sitting on the beach in Mexico or sitting across the boardroom table. You’ll learn the customer-centric foundation that the entire Essential Message approach is built on and you’ll get the tools you need to make all your communications — with clients and customers, colleagues, friends and even your family — more powerful than ever!

You’ll learn about Impact Statements, Persuasion Drivers and Provocative Questions… the foundation of the entire Essential Message approach!

Learn all about the The Essential Message Summer Workshop Safari below

This summer, you have an opportunity to do one of the most important things for your business — and your life!!

Come with me on a guided trek through the four stages of the Essential Message process to discover your core differentiation — what authentically sets you apart from everyone else in your field — and learn how to communicate it in a clear, compelling way.

I want to help you create a powerful and authentic marketing message, and I want to give you practical tools and tactics to help you attract more of the right clients, close more sales, and seriously grow your business. And even more importantly, I want to help you discover that part of you that is absolutely brilliant; that part of you that makes you so great at what you do; that part of you that is alive and aligned with your core purpose and greatest strengths.

I know I can help you find it…

The Safari consists of four individual workshops… and the first one is free with online registration! Choose one workshop, and explore one specific area of your differentiation — or, sign up for all four, and experience the entire terrain. Our workshops have helped our clients double, triple, even quadruple their marketing and sales results. More than higher sales, our coaching clients and event participants tell us it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.

So what are you waiting for?   Take the first step now… register for the first introductory workshop, absolutely free with online registration!