Email Marketing

Get your business in front of more prospects and increase sales. Learn how to network proactively with the specific intent of setting the stage for sales follow up. 

Cheryl Scoffield chosen as a trainer for  Enterprise Toronto, in Toronto, Ontario.

Did you know that 80% of sales are are won on the fifth to twelfth contact – yet 48% of all business managers never follow up with prospects beyond the first contact conversation? If you want to engage the people you meet networking at trade shows and association meetings in conversation after the event, you need to listen first.

Cheryl’s presentation on Sales Follow Up -  How To Maximize Your Networking - Follow Up More Effectively, gives you a sharp pair of ears backed up with the specific intent to follow up. 

October 26, 2010

Location: Etobicoke Civic Centre located at 399 The West Mall, Etobicoke, Ontario

Time:   10 am – 12 noon, No fee but registration is required.

November 23, 2010

Location: Scarborough Civic Centre, 150 Borough Drive, Scarborough, Ontario

Time:   10 am – 12 noon, No fee but registration is required.

Cheryl Scoffield educates businesses, associations and organizations on how to using proactive networking techniques with the specific intention of setting the stage for follow up. 

Follow Up Training is also available in Oakville on Monday nights.
Book Follow Up Training for yourself or have this training come to your organization.

Have you noticed how fast the summer seems to be going? Hard to believe but, I booked my first fall networking event today. WOW. Things seem to move forward faster everyday.

If you are sales professional, business manager or entrepreneur who attendes events, you know it is a business development investment. Whether it is a trade show or a monthly association meeting, any event you attend is an investment of your resources both time and money.

You invest your time;

• researching various trade shows and evaluating whether the event will attract the right target market for your business
• your time attending

You invest your money;

• trade show registration/booth fees & staff time
• travelling costs

Attending events helps to raise the visibility of your business in the marketplace and generates prospect leads for your business. These leads come in 2 forms,

1. attendees you met and with whom you started a conversation and
2. the atendance list which includes attendees you did not met and with whom you could start a conversation. 

Back at the office, the questions are;

• how do you maximize your attendance investment by following up with the highest number of prospects and driving that traffic into your follow up sales funnel?
• what are the next steps to follow up and
  • continue the conversation with attendees you met?
  • start the conversation with the list of attendees you did not met?

In the past, for trade show follow up marketing, we would mail out sales literature and then try to get prospect on the phone, but follow up methods are changing.

Today, I help my clients utilize the technology they currently have, to build their next follow up steps.

• First, database set up to centralize all of the prospect leads, a CRM Customer Relationship Manager such as ACT, Maximizer or Goldmine.
• Second, set up an email blaster such as  Swiftpage with ACT  to send out emails.
  (Swiftpage can also work without ACT)

The great thing about this newer methods is that we can collect statistics, for example, about delivery. Depending on your follow up next steps, you may also be able to track the additional traffic your follow up drives to your website.

If you are interested in learning more about how to follow up and maximize your trade show or networking event attendance, I offer several options.

2 hour sessions Follow up – Discover Your Next Step  and a session about taking action and implementing the follow up steps in your business Follow Up – Take Action. This session is about database set up, database maintenance and outbound cold calling.

Follow Up Training - Set The Stage For Follow Up and Automate Your Follow Up Process. Attend yourself and bring this business training for your office. You will learn how to build a Follow Up System that maximizes your business development investment and help get you past that 1st contact to the 2nd and beyond to the 5th contact where 80% of sales are made. You will save time, stayed organized and drive more traffic to your business!

Questions? No problem. Contact  Cheryl Scoffield, Follow Up Specialist.

80% of sales are won on the fifth to twelfth contact – yet 48% of all business managers never follow up beyond the first contact.

You attended the trade show- Now what? Do you have a plan in place and implemented, for staying in touch with the new prospects you met at the trade show?   You will, after you attend Set The Stage For Follow Up Training Session.

This sales follow up training is best for: Business Managers, Small or Medium Sized Business Owners, Sales Professionals and Entrepreneurs.

The next “SET THE STAGE FOR FOLLOW UP”  Training Sessions  will be Monday night June 21st, and Monday night August 16th. The training is 2.5 hours from 6 pm – 9 pm and takes place in Oakville, Ontario.

Register for “SET THE STAGE FOR FOLLOW UP”  Training or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Learn the 10 Step Follow Up System through 2.5 hours of hands on, skills based training.  $89.00 in Oakville, Ontario.

At the “SET THE STAGE FOR FOLLOW UP”  Training you will discover the 10 step framework and the first 6 steps will be covered in depth. These first 6 follow up steps are critical because they establish your social connection to the people you meet. 

You will learn how to; 

1. Improve you ‘first contact’ conversation
2. Set the stage for future contacts
3. Increase the number of prospects you are in conversation with
4. Develop win win relationship building connections
5. Discover the ‘giving piece’ that pulls you forward from that first contact to the second and beyond

Register for “SET THE STAGE FOR FOLLOW UP”  Training  or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Hear what attendees are saying about this skills based Follow Up Training; 

Cheryl is definitely the Follow Up Specialist! After taking her “Follow Up System” workshop and being introduced to the “10 Step Follow Up System,” I have a template to follow that will save time and increase my business.
Sue Lacher, Business Coach 

Cheryl is energentic and inspiring. In her “Set the Stage” training, Cheryl underscores the importance of following up with prospects and gives valuable input and ready-to-use strategies for overcoming that inherent reluctance to follow up past the first meeting. She also presents a very useful system for keeping track of your network.
Camilla Nielsen, Intellectual Property Consultant 

Attending events is a business development investment intended to generate new prospects. Whether it is a trade show, or a monthly association meeting, any networking event you attend is an investment of your resources which you need to maximize by communicating with each new prospect generated.

You invest;

• your time researching and evaluating whether the event will attract the right target market for your business
• your time attending
• registration/booth fees & staff time manning the booth
• travelling costs

Attending events helps to raise the visibility of your business in the marketplace and generates prospect leads for your business. These leads come in 2 forms, attendees you met and with whom you started a conversation and a list of attendees you did not met and with whom you could start a conversation.

Back at the office, the questions are;

• how do you maximize your business development investment by following up with the highest number of prospects and driving that traffic into your follow up sales funnel?
• what are the next follow up steps you need to take to 
  • continue the conversation with attendees you met?
  • start the conversation with the list of attendees you did not met?

In the past, follow up consisted of mailing out literature, hope it reached the prospect and have the sales representative follow up at their next sales call.

Today, methods are changing. As a Follow Up Specialist at Executive Sales Support, I help my clients maximize their business development investment by utilizing the technology they currently have to build their next follow up steps.

First, database set up to collect all of the prospect leads, a CRM Customer Relationship Manager such as ACT, Maximizer or Goldmine. Second, set up an email blaster such as Swiftpage with ACT  to send out emails and collect statistics, for example, about delivery. (Swiftpage can also work without ACT). Depending on your follow up next steps, you may also be able to track the additional traffic the follow up drives to your website.

If you are interested in learning more about how follow up can help you maximize your resource investment in event attendance, Cheryl Scoffield, Follow Up Specialist at Executive Sales Support, can help you with Follow up – Discover Your Next Step – a 2 hour session $149.00.

Ready to move forward and take action with the first follow up steps?  Follow Up - Take Action- a 2 hour session $149.00 covering implementing a Follow Up System in your business and database set up. Database maintenance and Outbound Calling can also be arranged.

Email:  Cheryl at ExecutiveSalesSupport.com to find out about Follow Up Systems or book your Follow Up Session. 

These Follow Up Sessions are specifically designed to help you plan how you can Set The Stage For Follow Up and build a Follow Up System that manages and maximizes your follow up activities. You will save time, stayed organized and drive more traffic to your business!

Developing a Follow Up Business System will help you maximize your business development investment and get you past that 1st contact to the 2nd and beyond to the 5th contact where 80% of sales are made.

News Flash! Boris Mahovac is having another seminar in Oakville, Ontario!

 From Contacts 2 Clients in 3 Easy Steps.
Learn how to Attract Clients, Build Relationships, Close More Deals.

Live training seminar - Tuesday, March 23, 10 am – 1 pm

I have attended these in the past and I always learn a TON!

If you are a small business owner or sales professional interested in lead generation, this seminar will be well worth the investment of your time. From Contact 2 Clients in 3 Easy Steps is a must attend for anyone who wants to raise their business visibility through the use of  Twitter, Linked In or any of the Social Media tools.

Attend this seminar if you want to get in front of more prospects!

If you have been in sales for any length of time, I am sure you have heard: Sales is a numbers game. If you want to increase your sales, raise the visibility of your business to increase the number of prospects who hear about your business.

The number of opportunities you close is directly affected by the number of scheduled meetings you have in your calendar. It sounds simple, but if your calendar is not filled with scheduled meetings, you may need to raise your business visibility and increase the number of prospects who regularly hear about your business.

Publishing a monthly newsletter Executive View is one way I use email marketing to help raise the visibility of my business Executive Sales Support and improve the number of prospects who hear about my business.

Have you heard about email marketing and wondered how to apply this idea in your business? Here are 3 easy steps to get started and some information about Swiftpage email marketing features that Executive Sales Support can help you utilize to raise the visibility of your business and get n front of more prospect to increase sales.

1. Your first step is organizing all your business cards into a database. I use ACT which connects directly with Swiftpage, an email blaster, to manage the email delivery and collect all the statistics generated. If you do not have ACT, no problem, Swiftpage can integrate with MS Excel spreadsheets.
2. Your second step is verifying key contact email addresses and the
3. third step is building an email message with hyperlinks to information on your business website.

Once you have these three steps in place, you can take Swiftpage for a spin and beginning sending emails everyday to your contact list. That would start to raise the visibility of your business!

If you need help, no problem, contact me, Cheryl at Executive Sales Support. We can get together for a brainstorm session or I can provide hands on training for ACT, Swiftpage and the 10 Step Follow Up System I developed to help you follow up and stay in front of your prospects past that critical 2nd contact.

With Swiftpage you can:

• Create beautiful email templates or import your own HTML templates or newsletter.
• Send to one email or thousands with a single click.
• Begin to automate your business with:
  Drip Marketing campaigns, scheduled sequential emails. Ongoing communication which helps you stay connected to your prospects and clients on a regular basis.
• Track your email campaigns. Swiftpage has a full range of campaign statistics right at your fingertips. Find out who opened, which email addresses bounced or get more detailed reports. You decide.
• Swiftpage can also help you build a survey to find out what website visitors or newsletter readers think!

Take a short survey on this website and see how it works! Click this link or the one just below my picture. Answer 2 or 3 short questions about your business. Once completed Swiftpage will send you my Thank You Gift, 8 Follow Up Tips you can use right away to follow up your contacts, raise your business visibilityand increse sales opportunities.

Whether you decide to

• publish a monthly newsletter,
• deliver a sequence of messages over time through a Drip Marketing campaign,
• send emails to your contacts,
• update your database with survey results,
• receive statistics such as ranked lists of your most interested contacts,

Contact Cheryl Scoffield at Executive Sales Support in Oakville, Ontario and get the help you need to Get Organized and Get Started.  Raise your business visibility, get in front of more prospects and increase your sales using these Swiftpage tools.

Call 866-642-5145 to schedule a Brainstorm Session  $149 and begin utilizing your database with email marketing.