Sales Support System

80% of sales are won on the fifth to twelfth contact – yet 48% of all business managers never follow up beyond the first contact.

You attended the networking meeting- Now What? Do you have a plan in place and implemented, for staying in touch with the new prospects you met at the networking event?    You will, after you attend Set The Stage For Follow Up Training Session.

Attending trade shows, monthly association meetings & networking events to get new prospects - costs money. 
When you take proactive actions to implement a step by step system to make sure every prospect you met goes into your sales funnel, is followed up and sales opportunities are maximized ….  you also maximize your business development investment. It just makes cents.

This sales follow up training is best for: Business Managers, Small or Medium Sized Business Owners, Sales Professionals and Entrepreneurs.

“SET THE STAGE FOR FOLLOW UP”  training is Monday night August 16th, 6 – 9 pm in Oakville, Ontario.

Register for “SET THE STAGE FOR FOLLOW UP”  Training or 

Have this training come to your office – contact Cheryl at ExecutiveSalesSupport.com.

Learn the 10 Step Follow Up System through 2.5 hours of hands on, skills based training.  $89.00 in Oakville, Ontario.

At the “SET THE STAGE FOR FOLLOW UP”  Training you will discover the 10 step framework and the first 6 steps will be covered in depth. These first 6 follow up steps are critical because they establish your social connection to the people you meet. 

You will learn how to; 

1. Improve you ‘first contact’ conversation
2. Set the stage for future contacts
3. Increase the number of prospects you are in conversation with
4. Develop win win relationship building connections
5. Discover the ‘giving piece’ that pulls you forward from that first contact to the second and beyond

Register for “SET THE STAGE FOR FOLLOW UP”  Training  or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Hear what attendees are saying about this skills based Follow Up Training; 

I met Cheryl Scoffield, the owner of Executive Sales Support, over a year ago and every time we talk business I walk away smarter. Yes, I said smarter! I walk away with usable information that will help my business.

Cheryl Scoffield, Follow Up Specialist, has developed a 10 Step Follow Up System that manages and maximizes your follow up activities. As in the follow up needed after you meet new prospects for your business; return from networking or the follow up needed to turn that stack of business cards on your desk into paying clients. If you need to know what to do next, Cheryl is the person you need to meet.

Why am I telling you this? Honestly, it’s because I have gained valuable knowledge from Cheryl over the past year and I am excited that Cheryl is now offering training sessions where she will share some of her tips and hints.

Kristeen Sopeju Edwards, Gifting Specialist, Business Owner
The Wreath Queen, Oakville, Ontario

80% of sales are won on the fifth to twelfth contact – yet 48% of all business managers never follow up beyond the first contact.

You attended the trade show- Now what? Do you have a plan in place and implemented, for staying in touch with the new prospects you met at the trade show?   You will, after you attend Set The Stage For Follow Up Training Session.

This sales follow up training is best for: Business Managers, Small or Medium Sized Business Owners, Sales Professionals and Entrepreneurs.

The next “SET THE STAGE FOR FOLLOW UP”  Training Sessions  will be Monday night June 21st, and Monday night August 16th. The training is 2.5 hours from 6 pm – 9 pm and takes place in Oakville, Ontario.

Register for “SET THE STAGE FOR FOLLOW UP”  Training or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Learn the 10 Step Follow Up System through 2.5 hours of hands on, skills based training.  $89.00 in Oakville, Ontario.

At the “SET THE STAGE FOR FOLLOW UP”  Training you will discover the 10 step framework and the first 6 steps will be covered in depth. These first 6 follow up steps are critical because they establish your social connection to the people you meet. 

You will learn how to; 

1. Improve you ‘first contact’ conversation
2. Set the stage for future contacts
3. Increase the number of prospects you are in conversation with
4. Develop win win relationship building connections
5. Discover the ‘giving piece’ that pulls you forward from that first contact to the second and beyond

Register for “SET THE STAGE FOR FOLLOW UP”  Training  or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Hear what attendees are saying about this skills based Follow Up Training; 

Cheryl is definitely the Follow Up Specialist! After taking her “Follow Up System” workshop and being introduced to the “10 Step Follow Up System,” I have a template to follow that will save time and increase my business.
Sue Lacher, Business Coach 

Cheryl is energentic and inspiring. In her “Set the Stage” training, Cheryl underscores the importance of following up with prospects and gives valuable input and ready-to-use strategies for overcoming that inherent reluctance to follow up past the first meeting. She also presents a very useful system for keeping track of your network.
Camilla Nielsen, Intellectual Property Consultant 

Attending events is a business development investment intended to generate new prospects. Whether it is a trade show, or a monthly association meeting, any networking event you attend is an investment of your resources which you need to maximize by communicating with each new prospect generated.

You invest;

• your time researching and evaluating whether the event will attract the right target market for your business
• your time attending
• registration/booth fees & staff time manning the booth
• travelling costs

Attending events helps to raise the visibility of your business in the marketplace and generates prospect leads for your business. These leads come in 2 forms, attendees you met and with whom you started a conversation and a list of attendees you did not met and with whom you could start a conversation.

Back at the office, the questions are;

• how do you maximize your business development investment by following up with the highest number of prospects and driving that traffic into your follow up sales funnel?
• what are the next follow up steps you need to take to 
  • continue the conversation with attendees you met?
  • start the conversation with the list of attendees you did not met?

In the past, follow up consisted of mailing out literature, hope it reached the prospect and have the sales representative follow up at their next sales call.

Today, methods are changing. As a Follow Up Specialist at Executive Sales Support, I help my clients maximize their business development investment by utilizing the technology they currently have to build their next follow up steps.

First, database set up to collect all of the prospect leads, a CRM Customer Relationship Manager such as ACT, Maximizer or Goldmine. Second, set up an email blaster such as Swiftpage with ACT  to send out emails and collect statistics, for example, about delivery. (Swiftpage can also work without ACT). Depending on your follow up next steps, you may also be able to track the additional traffic the follow up drives to your website.

If you are interested in learning more about how follow up can help you maximize your resource investment in event attendance, Cheryl Scoffield, Follow Up Specialist at Executive Sales Support, can help you with Follow up – Discover Your Next Step – a 2 hour session $149.00.

Ready to move forward and take action with the first follow up steps?  Follow Up - Take Action- a 2 hour session $149.00 covering implementing a Follow Up System in your business and database set up. Database maintenance and Outbound Calling can also be arranged.

Email:  Cheryl at ExecutiveSalesSupport.com to find out about Follow Up Systems or book your Follow Up Session. 

These Follow Up Sessions are specifically designed to help you plan how you can Set The Stage For Follow Up and build a Follow Up System that manages and maximizes your follow up activities. You will save time, stayed organized and drive more traffic to your business!

Developing a Follow Up Business System will help you maximize your business development investment and get you past that 1st contact to the 2nd and beyond to the 5th contact where 80% of sales are made.

Every month I attend events to not only learn but also meet new prospects and raise the visibility of my business. Sharing information about upcoming events is one of the techniques I teach at my training seminar 10 Step Follow Up System .  I am happy to pass along a list of upcoming events that I am sure you will find excellent.

At my new office in the e-Spot.ca in Oakville, Ontario, we will be hosting a free monthly seminar series called e-Spot Secrets. Meet e-Spot™’s Branding and Marketing Team February 24, 2010, 1 – 3pm for the first e-Spot Secrets Seminar –  Top Notch Brand: How to Create a Result-Based Brandand learn everything you need to know about how to create, tweek, shift, makeover your brand so that it helps differentiate your business among your competition and encourages customers to look to you to help meet their needs.  

Seminar location is e-Spot,  200-353 Iroquois Shore Road, Oakville Ontario.  Just north of the QEW on Trafalgar Road, above Artisano’s Bakery & Café. Contact us at: 289.291.5304.  My office hours are Monday and Tuesday. Book your follow up brainstorm session.

This week I attended a Toronto Talks event, Build Your Consulting Business in 2010. The speaker Rory Sheehan was excellent. These Toronto, Ontario seminars are free, if you are a member of one of the many affiliate groups and well worth checking out. Any monies collected go to charity.

The next Toronto Talk is March 23, 2010 and the speaker will be one of my business coaches, Michel Neray of the Essential Message.  His talk - What Is Your Essential Message is not to be missed!  7pm, Metro Hall, 55 John St., Rm 303.  Tip – underground parking entrance is located between Roy Thompson Hall and Metro Hall off westbound Wellington St.

Michel Neray’s next Essential Message teleseminar is February 24, 2010, 3 – 4 pm
with Faith Seekings of Rapport Communication. Take Your Brand And Your Business Where You Want To Go By Following The Marketing Map. The stronger your brand, the stronger your business. But do you know what’s working in your branding and marketing? If you’re like many business owners, you feel like something is missing. Learn the mapping skills you need to chart the best course for your brand, and your business.

Michel Neray will also be offering a workshop for Faith Seekings of Rapport Communication,
 What Drives You Crazy Makes You Great. It’s easy to ask the question, ‘what makes you different?’ But how easy is it for you to come up with an answer that truly sets you apart?
March 31, 2010, 1:30 – 6pm, $220. Register before March 17th for the early bird special.

Have a great month and get out of your house to promote your business!

Third annual Small Business Showcase: a Bridges to Better Business event taking place on Wednesday 7^th October, from 2pm – 9pm at the Waterloo Inn Hotel,Waterloo ON features small businesses from Kitchener, Waterloo, Cambridge, Guelph and beyond!

The details as posted on their site;
The 2009 Small Business Showcase is made possible by the generous support of our sponsors. We’d like to take some time to recognize their contribution and helping to make this year’s event more successful than ever!

Firstly, our recently announced title sponsor, Scotiabank, will not only be sponsoring the event, but hosting the Bridges to Better Business seminar for Showcase exhibitors. Scotiabank is a proud supporter of small business and promise to share some insight from their “Get Growing for Business” initiative.

Tibor Shanto of Renbor Sales Solutions, Inc. is sponsoring one of the Showcase Seminar sessions. As a widely recognized sales expert, Tibor will be asking, “What’s in your pipeline?”.

Martin Buckland of Elite Resumes is sponsoring another of our Showcase Seminars, where he will be talking on the topic, “Help Build Your Business and Your Brand in a Competitive Environment”.

(Just a reminder, Showcase Seminars are FREE to attend, for both exhibitors and the visiting public!)

Last, but my no means least, Adam Smith of My IT Guy is sponsoring our refreshments–that’s right, he’s keeping the exhibitors running strong throughout the day!

Like you, I sometimes wonder, how well is my marketing promoting my business? I keep at it. I keep sending out Executive View Newsletter, connecting with my network and looking for opportunities to not only promote my business, but also helping my network through my expertise or passing along opportunities I think might be a fit for others.

One of my network groups is HAPPEN in Mississauga, Halton and Peel Professional Executive Network. There are many wonderful professionals “in transition” in HAPPEN. They are a great group that offers help while they are looking themselves and also after they land. One member, in particular, who helped me is Hugh Black from HMB Communications Group. Contact hughblack at cogeco.ca

As you can imagine, conversations have been ongoing regarding unemployment numbers. Hugh Black used his expertise in communications, to network with reporters at The Toronto Star on behalf of HAPPEN. Yesterday, all the random pieces starting coming together when the new Canadian statistics for employment in April 2009 showed that unemployment stayed the same and there was an increase in the self employed numbers. As a result of Hugh Black’s efforts; I was interviewed as an example of someone who had transferred their skills and started their own business,  Executive Sales Support. My business helps sales and business professionals get out of the office to see more clients and close deals. As a result of this interview, an article was written for the front page of The Toronto Star’s Business section on Saturday May 9, 2009. Yahoo, marketing pays off!

Here is the link to the article “Self-employment: The ‘do-it-yourself recovery’  Jobs increased last month, largely through people embracing self employment, The Toronto Star’s Business section on Saturday May 9, 2009.