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CIM – The Canadian Institute of Management is Canada’s leading provider of nationally recognized, federally chartered, professional management certification programs.

Read my article published in Canadian Institute of Management Newsletter- Toronto Manager

Essential Key to Business Success – Delegate & Document - written by Cheryl Scoffield

It’s another typical day at the office, 100 plus emails and a growing list of ‘to dos’ that keep getting buried under a pile of emergencies. If you manage a business you have those days.

Like many business managers, I sometimes find myself spinning multiple plates and getting buried under the thought that no one can help me. I have the details in my head, how COULD you help me. Right? Heads up. To be successful and grow your business, at some point, you have to master the art of delegating. It is vital.

Read more of my article .. ..

This article Essential Key to Business Success – Delegate & Document was included in the Canadian Institute of Management online newsletter - Toronto Ontario Manager, Winter 2010 / 2011 Issue.

Canadian Institute of Management meet on a regular basis in cities across Canada and you can attend. Click here to visit the CIM website.

Please join me, Cheryl Scoffield of Executive Sales Support and my business coach Michel Neray for an
Essential Message Workshop –

Revolutionize Your Thinking — and Your Business — Through Private Writing
with author, marketing strategist and Rutgers University instructor Mark Levy

Sign Up For  – Wednesday, July 28, 2010,   3:00-4:00 pm EST     $47.77 US

Although none of us is continually brilliant, we’re all capable of producing bursts of exceptional insight, or what might be called ‘genius moments.’

Genius moments usually come to us as something of a surprise, at those times when our minds force unexpected connections among ideas, or consider a problem from a striking perspective. In the grip of such moments, we become our own experts, our own best counselors.

Wouldn’t it be wonderful, then, of there were a way for us to increase our chances of having such productive moments? There is.

In this teleclass, Mark Levy teaches us how to reliably generate genius moments through the use of a technique called ‘private writing.’

Private writing –- based on the work of some of the world’s greatest educators, scientists, authors, and business people –- is a fast, simple, for-your-eyes-only method of thinking onto paper, which allows you to examine troublesome situations, and fashion solutions, in a way you never thought possible.

You’ll learn:

• how private writing helps you ‘think outside the box’ in your business
• how to hone your critical thinking, change your focus and quiet your internal editor
• how ‘reality tweaking’ and ‘thought starters’ help you solve problems creatively and effectively
• how to have fun with business challenges (yep, really!), and turn them into thrilling projects, hefty money, and joy
• and much, much more!

When you put private writing’s six, easily-learned secrets into practice, you’ll discover that you now have command of a genius-inducing productivity technique that you’ll use the rest of your life. You’ll become the masterful thinker and heavyweight achiever you were meant to be.

Can’t make the live call?
No problem. Like all of our teleclasses, a recording of this session will be sent to you a day or two after the teleclass. Plus, the recording will be added to the Bull Pen Audio Library (along with recordings of teleclasses going back to 2005) as an added value for Bull Pen members!

Sign Up For  – Wednesday, July 28, 2010,   3:00-4:00 pm EST     $47.77 US

OK … This is a HOT Topic!       Marketing Your Teleclass

with Steve Slaunwhite, Award-Winning Copywriter & Freelancer’s Coach

How To Promote, Sell & Get So Many Registrations You’ll Need A Bigger Bridge Line

Wednesday, April 28, 2010, 3:00-4:00 pm EST      Register here 

Early Bird get the worm!      $17.77     before April 21 2010           $47.77   after

You probably already know that teleclasses are a great way to both help people and build your business at the same time. Not only are they easy and inexpensive to implement, they also let you connect live with your clients and your prospects and, if all goes well, turn at least some of those prospects into clients.

But with so many teleclasses out there, how do you stand out from the crowd and get people to sign up for yours?

Author, copywriter and coach Steve Slaunwhite will show you how to target, promote and sell your teleclass so you get more registrations, more fans…and, ultimately, more business.

You’ll learn:

• how to choose topics that people will pay for
• how much you should charge for a teleclass
• when to use a free teleclass…and when not to
• how to get experts as guests…even people you don’t know
• how to write an effective sales page
• and more!

If you’re a coach, consultant, entrepreneur, or anyone who wants to boost their business with profitable teleclasses…then don’t miss this teleclass!

As a member of The Essential Bullpen with Michael Neray as my business coach, I always find these teleseminar insightful. Why not join me and find out why I have been with Michael for years.

Third annual Small Business Showcase: a Bridges to Better Business event taking place on Wednesday 7^th October, from 2pm – 9pm at the Waterloo Inn Hotel,Waterloo ON features small businesses from Kitchener, Waterloo, Cambridge, Guelph and beyond!

The details as posted on their site;
The 2009 Small Business Showcase is made possible by the generous support of our sponsors. We’d like to take some time to recognize their contribution and helping to make this year’s event more successful than ever!

Firstly, our recently announced title sponsor, Scotiabank, will not only be sponsoring the event, but hosting the Bridges to Better Business seminar for Showcase exhibitors. Scotiabank is a proud supporter of small business and promise to share some insight from their “Get Growing for Business” initiative.

Tibor Shanto of Renbor Sales Solutions, Inc. is sponsoring one of the Showcase Seminar sessions. As a widely recognized sales expert, Tibor will be asking, “What’s in your pipeline?”.

Martin Buckland of Elite Resumes is sponsoring another of our Showcase Seminars, where he will be talking on the topic, “Help Build Your Business and Your Brand in a Competitive Environment”.

(Just a reminder, Showcase Seminars are FREE to attend, for both exhibitors and the visiting public!)

Last, but my no means least, Adam Smith of My IT Guy is sponsoring our refreshments–that’s right, he’s keeping the exhibitors running strong throughout the day!

The July August 2009 issue of this great regional business information publication features Southern Ontario’s Mayors Speak Out. Tom and Wendy Peters do a great job of publishing this long standing newspaper that promotes business in Mississauga and the surrounding area. The circulation is 30,000 – from Mississauga to Windsor..

For this issue they also sent a copy to the Prime Minister and the Ontario Premier’s Offices as well as to all the MP’s and MPP’s located in the distribution area of Southern/South-western Ontario.

As a result of my association with HAPPEN (Halton and Peel Professional Executive Network) and Hugh Black of HMB Communications, my article “Build Your Business With Networking In An Economic Downturn” was included on Page 16 of this issue.

If you are interested in advertising in the Mississauga Business Executive for October 18 – 24, 2009 which is Small Business Week, please contact Tom Peters, t.peters at busexec.com. He mentioned that this website is averaging 100,000 requests per month which is excellent for a B2B publication.

Like you, I sometimes wonder, how well is my marketing promoting my business? I keep at it. I keep sending out Executive View Newsletter, connecting with my network and looking for opportunities to not only promote my business, but also helping my network through my expertise or passing along opportunities I think might be a fit for others.

One of my network groups is HAPPEN in Mississauga, Halton and Peel Professional Executive Network. There are many wonderful professionals “in transition” in HAPPEN. They are a great group that offers help while they are looking themselves and also after they land. One member, in particular, who helped me is Hugh Black from HMB Communications Group. Contact hughblack at cogeco.ca

As you can imagine, conversations have been ongoing regarding unemployment numbers. Hugh Black used his expertise in communications, to network with reporters at The Toronto Star on behalf of HAPPEN. Yesterday, all the random pieces starting coming together when the new Canadian statistics for employment in April 2009 showed that unemployment stayed the same and there was an increase in the self employed numbers. As a result of Hugh Black’s efforts; I was interviewed as an example of someone who had transferred their skills and started their own business,  Executive Sales Support. My business helps sales and business professionals get out of the office to see more clients and close deals. As a result of this interview, an article was written for the front page of The Toronto Star’s Business section on Saturday May 9, 2009. Yahoo, marketing pays off!

Here is the link to the article “Self-employment: The ‘do-it-yourself recovery’  Jobs increased last month, largely through people embracing self employment, The Toronto Star’s Business section on Saturday May 9, 2009.

Trying to bring in more sales to your business? Find out how you can get into your clients’s head and heart without going out of your mind!

Join my business coach, Michel Neray from The Essential Message, for the next Essential Message Workshop Sales Telepathy –  April 22 - 4pm EST. You can still get the Early Bird pricing $27.77 which includes the workbook. Michel always gives great content and value for your money.

If you’re a coach, consultant, financial advisor, business owner or if your livelihood depends on sales in any way – and that probably includes everyone except government workers – then register for this teleclass now. This is going to be fun and a great way to build your business!

Recently I found this beehive of activity. The centre is hosting no charge monthly meet-ups geared to helping the small business community connect, learn, be inspired and improve their businesses.  The one I attended in March was fabulous and I picked up information that I acted on right away!

On April 7^th you are invited to network and hear guest spotlight speaker, TV show producer and playwright, Trey Anthony. Trey is a business woman, speaker, writer, playwright and TV show producer of Global TV’s “Da Kink in my hair”. Trey will share her journey of taking a play and getting it sold to Mirvish Productions and onto Global TV. Log onto www.treyanthony.com to learn more about the work she does.

For more information/register contact David Cohen, Learning Enrichment Foundation at 416-760-2566 or email dcohen@lefca.org

If you run a business, or are thinking about running a business or are job searching our networking event is geared to you.

Nellie Jacobs interviews –  Michel Neray – What Is Your Creative DNA?

Michel Neray is the Chief Differentiation Officer at The Essential Message. Nellie Jacobs interviews Michel Neray, (Internet Pioneer, Award-winning Copywriter, Entrepreneur, Senior Sales & Marketing Executive, & Author) about his essential message.

Michel says he helps, “business big and small discover their true differentiation and then communicate it in the most compelling way.”I have been personally working with Michel and participating in his membership Bull Pen Coaching program for the past 1.5 years.

During my research to hire a business coach/consultant I attended several of Michel Neray’s teleseminars and decided he was the right fit for me. I based my decision not only on Michel’s proven expertise as a sales manager, copywriter and successful business owner but also his open, honest and generous teaching style which enable him to connect with his audience. I have not been disappointed.

The written material, workshops and one on one coaching I have received through Michel’s membership Bull Pen circle have enabled me to become clear on my area of specialty, write a focused marketing message and successfully launch my consulting business Executive Sales Support. I recommend Michel to my clients and colleagues.

The next Essential Message teleclass is scheduled for Wednesday, March 25th, where Michel will be in conversation with Facebook guru Mari Smith.

Please join us for what I am sure, will be another excellent teleseminar.

Are you a reluctant blogger? I was.

Recently a business friend of mine Boris Mahovac over at Your Ezine Coach, published a blog post about this topic and asked several associates to comment on this topic. Boris mentions in his post that he was a reluctant blogger and I have to admit, so was I.

As my business has grown, I have started to write articles on my area of expertise, sales support, more specifically follow up systems. I publish those articles in my newsletter which is branded with my website.  I consider articles more of a long term thing, something that I research and construct sequentially from a premise to a conclusion. I guess you could say, my articles are written more like the essays we were taught to write in school. I would say they relate information about the how and why of sales support. But I wasn’t too sure how a write a blog post which I consider more about what I think about the whole area of sales support.

As I have previously mentioned here and in my newsletters, I am a researcher. Therefore my first foot forward is to check out articles written on this subject and also read how others are navigating this new medium.

Of course the big one was, how often do I have to post? If it is often, then I have to change my articles to snippets. If I can post my already constructed newsletter articles, than that is a fairly easy way to begin. You probably have heard of repurposing your content.

During my search for answers, my research took me to a more in depth study around the whole idea about the path that communication is taking. On that subject, I am currently reading the book Join the Conversation by Joseph Jaffe. His blog is JaffeJuice. Although the book starts outs for my taste, a bit brutal in delivery, (I am not one to like being pounded over the head), I realized as I progressed that the book is written to an advertising audience, so maybe they do need to be pushed from their beds! Anyway I am about half way though and I would recommend this book.

In closing, I would agree with Boris’ blog post “Finally, blogging makes it really easy and fun to connect with other great professionals in the wider blogosphere.” It also allows me to share with my readers some of the great contacts and resources that my research has uncovered.

Here is a person I’d like to see write a quick blog post on this topic:

Dale Campbell, Website Design

Blogging has also given me, not only an opportunity to help my clients and myself get in front of more prospects, but also to extend my knowledge of how communication in general is changing. There is no doubt times are changing, so I better start swimming or I will sink like a stone.

Therefore I am currently progressing from simply posting my newsletter articles to this blog to more of a conversational style. Wish me luck and I invite you the reader to please add your comments so we can begin the conversation for ourselves!