Many of you may know, I am a student of Michel Neray, Chief Differentiation Officer of The Essential Message. He has been my business coach for several years and I am part of the Bull Pen Mastermind Group. I am committed to helping you grow and build your business and in that spirit freely share quality resources.   

The next Teleclass –  Everything Starts With A Conversation -  is Wednesday, August 25, 2010,  3:00-4:00 pm EST

Of course, everyone knows that all great sales and marketing focuses on the benefits, right? And the higher level the benefit is, the better. There’s only one problem with that – it’s wrong. This teleclass helps you sidestep the whole confusing thing about features and benefits and instead helps you focus on what truly works: Impact Statements.

If you are a coach, consultant, entrepreneur — or really, anyone who wants to truly engage people in conversation about what you do — then don’t miss this teleclass!

The Early Bird price is only $17.77  – so register before August 18, 2010!

Michel Neray is the founder and Chief Differentiation Officer of The Essential Message. Since 2003, Michel has helped thousands of independent professionals and growing corporations discover and communicate their authentic competitive advantage.