At Executive Sales Support I use the ACT 6 database to hold contact information and details about interactions with my contacts. For my newsletter I utilize SwiftPage as the integrated email marketing program to deliver my message. These two software packages integrated seamlessly, save time and track the details of every campaign by contact.

SwiftPage is a great service I have used for several years and recently they started a newsletter. Below is a recent article from the SwiftPage newsletter  . . .

You’ve taken the time to be sure to segment your list properly, have expertly crafted and highly targeted copy with the most relevant imagery and consistent branding in your email template. You are expecting great results and will be able to take the numbers to your boss to receive rave reviews. So, just send and watch the numbers speak for themselves right? Well, it is important to have taken all of the steps listed above, but if your message never makes it to the inbox in the first place, all your time and effort is for naught. Here are a few tips to avoid spam filtering and a little insight into the behind the scenes of email marketing deliverability. Read the full article