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Do you have a project that would
benefit from support on a flexible one or two day basis? Take this
opportunity and learn more on our dime. Email today and book a
Two Hour Consultation With Your Sales Support Specialist.
Sustaining Sales Momentum
With Communication
Consistently communicating
your message is an essential part of your marketing and a key
element of sustaining momentum within your sales pipeline. Everyday
your customers
and prospects are become busier, therefore your message would
benefit from being delivered on multiple channels. You may not know
which channel will reach through and deliver the message that
tips the scale, bringing your business to the top of their mind.
Increasing the channels you communicate through and the frequency of
that communication, increases the chances that when your customer is on a burning platform and looking
for solutions, your message will be there to solve their problem.
Email, phone, direct mail
letters and email campaigns can all play a part within your
communication package. Last newsletter I mentioned I use ACT as my contact
database and SwiftPage to deliver email campaigns. For example an
email campaign was used to deliver this newsletter message. You may
have considered sending a campaign for your business. This
newsletter, we will look at email campaigns and how analyzing the
statistics they generate, can help sustain sales momentum.
We might think of email
campaigns as the direct mail of the internet, although there are
several added benefits when you utilize email to deliver your
message. Benefits such as delivering your message to more customers
and prospects and delivering it faster are some of the first I think
of. These benefits alone help sustain sales momentum simply by
increasing the number of customers and prospects that hear your
message.
Delivering by email campaign
gets your message working overtime in several additional ways. Most
importantly, email campaigns generate statistics. Let us take an overview
look at how analyzing these statistics can improve the effectiveness
not only of your message but also your follow through.
One way to start utilizing
campaign statistics is to implement split testing to improve message
targeting. Split testing is a method that sends your message with
two slightly different wording and uses statistics to determine
which message drew more attention. Another important factor about
email is that it enables you to highlight words within your message.
The highlighted words, called hyperlinks, take the reader to places
such as your website where more information about your business and
the products you offer can be found. As these links are followed,
statistics are generated. Analyzing this statistic, gives you
insight into generally which products interests your customers and
prospects and specifically who is interested in those products.
In summary, email campaigns improve your ability
to sustain sales momentum by not only delivering your message to
more customers and prospects and doing it faster, but also by
producing statistics. Analyzing these statistics, gives you insight
into what interests your contacts, enabling you to target your
message more effectively and improving your follow up by equipping
you with statistical knowledge.
While you are out seeing clients and closing
deals, do not forget to ask how your customers and prospects heard of your company. Their answers
will enable you to track which communication channel is providing impact.
If email campaigns are an initiative you would
like to investigate or implement for your marketing and sales cycle,
but time or knowledge has been holding you back, take this
opportunity and learn more on our dime. Email today for your
Two Hour Consultation with Cheryl Scoffield, Sales Support
Specialist. |
