SwiftPageEmail Subject: Toronto Star Article

Building a business aka Business Development, is the same whether your business is big or small. You have to get out there, meet people and talk about what you have to offer. My business development strategy for Executive Sales Support includes networking 3 or 4 times a week, an ongoing communications campaign which includes this newsletter, Executive View and weekly targeted emails. I have a business practice of guaranteed follow up within 24 hours of every contact and promise made.

I network within 2 different groups. One group is corporate where the conversations centre around current business, finding contracts or full time employment. The another group is entrepreneurs and owners of small to medium sized businesses where the conversations centre more around marketing and new business development activities. Within both groups I attend meetings with groups and individuals over coffee. The goal is to find business opportunities for my own business, help my network through my expertise and pass along opportunities that can help my network.

Since Christmas 2008, I have been commenting on the differences I see emerging between the two groups. Within the corporate group business is down, but within the entrepreneurial group business is up. This observation was confirmed in May 2009 when the new Canadian statistics for unemployment in April 2009 showed that unemployment stayed the same and there was an increase in the number of self employed people.

At that point, all the pieces of my business development strategy came together when, through a connection in my corporate network, I had an opportunity to be interviewed for a front page article in The Toronto Star Business Section as an example of someone who has successfully transitioned to self employment. This opportunity came as a result of my networking with fellow HAPPEN member Hugh Black who has also successfully launched his company, HMB Communications. Hugh has been working on behalf of HAPPEN.

Put This Business Development Strategy To Work For Your Business.
Start an eNewsletter As Part Of Your Ongoing Communications Campaign.

Adding an enewsetter to your ongoing communications campaign puts your company and product offering in front of EVERY prospect and client in your database. Build relationship with your cold and warm prospects while you are busy with the hot leads. Leverage your website content and repurpose the content locked within your printed marketing material for use within your monthly enewsletter.

Need help to get started? No problem!

It is the new Web 2.0 out there. Get started leveraging your existing database of client and prospects to bring more sales opportunities at your business even in this tight economy.

Sales Support Specialist offers customized support in flexible 1 or 2 day packages to meet the needs of your business without the costs associated with hiring permanent staff.