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Sales and marketing activities and the job of managing both, are facilitated by Cheryl's vast support capabilities. She remains involved throughout all stages of the sales cycle, constantly providing timely information. While your salespeople are out seeing customers and closing deals, a reliable support system awaits.
Overview of Services:
Prospect List Building
- Background research using Internet and Scott's Selectory for new prospect search
- Amass information on specific industries or subject
- Develop prospect-contact list for follow up
- Organization of direct mailings
- Data entry of business card info into ACT! database
- Fulfill brochure requests
- Spoken word-to-MS Word transcription of tele-seminars and interviews
- Building of on-line customer satisfaction questionnaires and the tracking, reporting, and analysis of responses
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E-mail Campaign Tracking
Analysis of statistics involving email/newsletter broadcast through Constant Contact online service or ACT's Swiftpage. For example,
- Number of emails opened
- Quantity that ‘bounced' or that didn't connect
- Time elapsed between their opening and deleting
- Comparisons to previous campaigns and so on
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Sales Tracking
- Track all sales activity, creating reports, and providing spreadsheets that allow easy analysis
- Advanced knowledge of MS Office allows creation of many type of reports:
- Gross margin and profit
- Net profit
- Rankings by branch, division, sales rep, product, etc.
- Category, brand, vendor charges
- Data on sales reps' sales call effectiveness and performance and
- Anything else you require
- Data mining capability pinpoints variances, opportunities, or alternate ways of segmenting markets
- Organization of sales collateral filing systems and those of salespeople (optional)
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Letters and Documentation
- Able to assist salespeople with the content and punctuation of their correspondence in a pleasant and respectful manner
- Creation of custom marketing materials (postcards, flyers, business cards, etc.), letters, memos, reports and manuals
- Coordination and administration of marketing campaign(s)
- Efficient mail merge for mail outs
- Professional document formatting via MS Word
- Editing-proofreading
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Internal Company Meetings
- Preparations, scheduling, establishing the agenda and distribution of the minutes
- Identify actionable items and monitor whether appropriate measures taken by staff
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Sales Incentives and Miscellaneous
- Reminders about special occasions circulated
- Purchase and delivery of gifts, flowers and gift baskets
- Thank you notes written and delivered
- Organization of office-kitchen supply and ordering
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Sales Promotion Support
- Trade shows – logistics, organizing the set-up/breakdown of booth
- Golf tournaments - administration, track incoming gifts, arranging foursomes, gift purchases
- Christmas parties and other celebrations
- Plant tours
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Software Knowledge
Advanced knowledge of:
- Microsoft Office (Excel, Word, PowerPoint, Outlook, Publisher and Windows XP
- ACT (Activities, Contacts, Time) CRM (Customer Relationship Management) software
Working knowledge of:
- IBM AS400
- Oracle and Oracle Sales Analyzer
- ACCPAC accounting software
- Claris Works
- Microsoft Front Page basic web design software
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