Are you a reluctant blogger? I was.

Recently a business friend of mine Boris Mahovac over at Your Ezine Coach, published a blog post about this topic and asked several associates to comment on this topic. Boris mentions in his post that he was a reluctant blogger and I have to admit, so was I.

As my business has grown, I have started to write articles on my area of expertise, sales support, more specifically follow up systems. I publish those articles in my newsletter which is branded with my website.  I consider articles more of a long term thing, something that I research and construct sequentially from a premise to a conclusion. I guess you could say, my articles are written more like the essays we were taught to write in school. I would say they relate information about the how and why of sales support. But I wasn’t too sure how a write a blog post which I consider more about what I think about the whole area of sales support.

As I have previously mentioned here and in my newsletters, I am a researcher. Therefore my first foot forward is to check out articles written on this subject and also read how others are navigating this new medium.

Of course the big one was, how often do I have to post? If it is often, then I have to change my articles to snippets. If I can post my already constructed newsletter articles, than that is a fairly easy way to begin. You probably have heard of repurposing your content.

During my search for answers, my research took me to a more in depth study around the whole idea about the path that communication is taking. On that subject, I am currently reading the book Join the Conversation by Joseph Jaffe. His blog is JaffeJuice. Although the book starts outs for my taste, a bit brutal in delivery, (I am not one to like being pounded over the head), I realized as I progressed that the book is written to an advertising audience, so maybe they do need to be pushed from their beds! Anyway I am about half way though and I would recommend this book.

In closing, I would agree with Boris’ blog post “Finally, blogging makes it really easy and fun to connect with other great professionals in the wider blogosphere.” It also allows me to share with my readers some of the great contacts and resources that my research has uncovered.

Here is a person I’d like to see write a quick blog post on this topic:

Dale Campbell, Website Design

Blogging has also given me, not only an opportunity to help my clients and myself get in front of more prospects, but also to extend my knowledge of how communication in general is changing. There is no doubt times are changing, so I better start swimming or I will sink like a stone.

Therefore I am currently progressing from simply posting my newsletter articles to this blog to more of a conversational style. Wish me luck and I invite you the reader to please add your comments so we can begin the conversation for ourselves!